About me
Joining Dell Technologies over five years ago, Alex serves as Business Development and Alliances Manager within the Media and Entertainment vertical. With over 15 years of technology leadership at Animal Logic—now Netflix Animation—Alex directed global technology teams across Sydney, Vancouver, and Los Angeles. He played a pivotal role in delivering high-density containerised data centres, scaling virtualised infrastructure, and managing dynamic resource demands throughout the production of numerous award-winning animated and VFX features.
Alex firmly believes in the interdependence of technology and art, advocating that neither can thrive in isolation in today's digital-first creative industries. He is particularly passionate about the transformative role of AI in content creation, viewing it as a catalyst for accelerating ideation, iteration, and creative decision-making. His approach is anchored in the conviction that clearly defining the "Why" is key to unlocking true business value, and he places cultivating trust as the cornerstone of all successful partnerships.
In addition, Alex champions metadata-driven automation as essential in today’s content-saturated environments. He promotes its power to streamline creative workflows, enhance content discoverability, and drive efficiency across content management and delivery ecosystems. With this holistic perspective, Alex remains at the cutting edge of the industry, consistently exploring how the fusion of technology, business, and art can drive competitive advantage and fuel new creative possibilities.
